The 1:Face Watch ($40) is looking to change the way business is done. It is looking to make a fashion statement with more than fashion value. The watch comes in six colors and each color represents a cause with a metric. You choose the color of watch and determine which cause gets your funding. Water: 625 yellow watches provide 1 well in Rwanda. Hunger: 1 white watch feeds 16 children. Cancer: 1 black watch supports 8 cancer patients. Environment: 3 blue watches provide 1 charcoal efficiet stove in Haiti. AIDS: 5 red watches provides AIDS treatment for 1 month. Breast Cancer: 14 watches provide 1 mammogram. Check out this [video_lightbox_vimeo5 video_id=56840818 width=640 height=480 anchor=video] for more information.