Lego and Shell have entered into a partnership to co-promote each of their brands. This seems like one of the most misguided business partnerships I’ve heard to date. Some believe that by entering into this agreement, Lego is soiling its name and possibly using its leverage with young people to sway opinion. Check out the video and let us know if it swayed you at all.
About Lee King
I live in a great city outside of Philadelphia and run Muted in my free time. Being close to a number of large metropolitan areas gives me a lot of inspiration for menswear and gear. Originally from Pittsburgh as well as a Suburban Detroit transplant I went to Michigan State University and spent most of my career managing global IT services for Pharmaceuticals. Besides mens clothing I enjoy, bonsai, my family, dogs and hanging by the pool.
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