Advertising for the space AgeﾄZoom back in time to the 50s and 60s! Gleaned from literally thousands of images, Mid-Century Ads ($40) offers the very best of American’s print advertising from the age known as the ‘Big Idea’. At the very height of American consumerism every magazine was flooded with clever and innovative campaigns that were aimed at selling everything from guns to girdles. These are visual indicators of how the spirit of the 1950’s and 1960’s was dominated by colorful capitalism once Cold War concerns gave way to the carefree cigarettes and alcohol era of the Mad Men. This is an incredible book that can be described as an advertising time capsule and through the ads featured the face of America was changed forever.